INCENTIVE PROGRAMS
Every year of sustained bicycle use adds about 10.6 days to the average person's lifespan, "The Environmental Paradox of Bicycling," Karl Ulrich, University of Pennsylvania.
Adventure takes its place as the new social currency. Lisa Johnson, author of "Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers."
Gen X and Gen Y-and those Gen X and Ys at heart--crave uniqueness and the unexpected. No run-of-the-mill plaques, crystal paperweights or watches for this group, thank you very much. The trend toward experiential gifts makes bicycles the ideal corporate gift: a sought-after product and future adventures all in one package. As the core demographic for bicycles, Gen X and Gen Y, floods the work place, bicycles are an obvious choice in today's business world for many corporate solutions.
Did you know...
- A staggering 70% of all car trips are less than 5 miles; the ideal distance for a quick spin on the bike!
- Cycling exercises the heart better than walking without the pounding of jogging.
- One can ride a bicycle almost anywhere, at any time of the year, and at low cost.
- Little or no time has to be lost, as bike travel can be used to get to work, perform errands, or enjoy the outdoors.
- Commuting by bike reduces pollution that causes asthma and bronchitis. A commuting cyclist is also less exposed to air pollution than a commuting motorist.
To find out more about how we can help you with your incentive program, contact our Special Market Department at 877.533.7245.